H&M’s biggest store in the country, all three massive floors of it, has officially opened and can now be found in Ayala Center Cebu. The larger-than-life H&M Ayala Center carries both the men’s and women’s lines (ladies can expect the complete fall/winter collection), H&M kids, and the coveted Home section, too. All we can say is, you Cebuanos are lucky!


"The wait will surely be worth it as we not only bring three floors of fashion heaven to Ayala Center Cebu, but our biggest store in the Philippines to date," said Fredrik Famm, the brand's Country Manager for South East Asia.
The fashionable who’s who in Cebu and Manila flocked together to shop and groove to the beats of DJs Mars Miranda (who collaborated with Techy Romantics), Divine Maitland-Smith, and Tom Taus. Actor Gerald Anderson also made it just in time before H&M’s surprise act, Ely Buendia and his sister Domino, along with the rest of his band Pupil. They rocked the house down with hits like Disconnection Notice and an awesome cover of Walk The Moon’s Shup Up and Dance. It was definitely a long, fun night!
See more scenes from the VIP night below:

Karla Henry was the night's glittery host!

Everybody just went crazy! P399 for knit sweaters? Hoard 'em!

Dani Barretto

DJ Tom Taus

Gerald Anderson
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Ex-PBB Housemate turned DJ Divine Maitland-Smith

Bela Padilla

Mars Miranda collaborated with Techy Romantics for his set!

Mikyle Quizon

Nicole Thorp

Bloggers Vina Guerrero and David Guison

Pupil and Domino cap off the night on a loud note.

Camille Co

AJ Dee

Vern and Verniece Enciso
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