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EDSA's Latest Roadblock Is a Giant, Three-Screen Ad

We’ve seen our fair share of billboards, but this brand took things to another level with a three-screen EDSA takeover.
EDSA's Latest Roadblock Is a Giant, Three-Screen Ad
PHOTO: Summit X
We’ve seen our fair share of billboards, but this brand took things to another level with a three-screen EDSA takeover.

While marinating in the traffic of EDSA Guadalupe, commuters can take their pick of the multiple digital billboards to watch—there’s always a variety of ads on display, different products to mull over for a moment.

Until that day when all three displays turned stark white in a surprising show of synchronicity, as a pair of streamlined metal-shaped phones slid into view.

The ensuing three-screen spectacle dominated the skyline from July 11 to 13, 2024 as the sleek forms unfolded into two brand-new phones: the Samsung Galaxy Z Fold6 and Galaxy Z Flip6.

Samsung's three-piece billboard along EDSA
Summit X
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The Unfolding Story

Fittingly, one can say a three-screen roadblock is the perfect way to introduce a pair of smartphones with multiple screens themselves. After all, the Z series is well known for having many creative utilizations of its display.

The range-topping Fold6 is now more compact than ever, tipping the scales at 239g and measuring a pocket-friendly 5.6mm across its thickest point.

The Fold6 also has a 12MP ultra-wide, 50MP wide, and 10MP telelens lineup and extreme gaming prowess thanks to a Snapdragon 8 Gen 3 chip–the fastest ever to be integrated into a Samsung foldable.

For those who prefer to flip open their phones, the Flip6 has also been upgraded with the same Snapdragon chip and a new 50MP rear lens. Support for those new modes comes in a first-time-on-a-Flip Vapor Chamber cooling system and a 4000mAh battery, the biggest ever yet on a Flip series.

Finally, both phones get upgraded FlexHinges for more resilient movement and crease-free usage.

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However, nothing really compares to the wow factor of bringing out a Samsung Galaxy Z device and unfurling it for all to see–it’s a crowd stopper just like the EDSA ad.

The Future is Foldable

Samsung caused a stir when they released the OG Fold in 2019 (does that sound like a long time ago?) and have continued to lead the pack in foldable phones.

This generation of the Galaxy Z series continues to be on the cutting edge as the phones receive full Galaxy AI integration– from search to note-taking, to being able to chat directly on the FlexWindow with context-aware suggested replies.

With their constant quest for innovation, we're definitely on the lookout for the next showstopping display they'll come up with along EDSA .

Find out more about the Samsung Galaxy Z Fold6 and Galaxy Flip6 and pre-order your very own on Samsung’s official website.

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