Andrea Brillantes is no stranger to going viral on TikTok. As one of the platform's top content creators, she consistently drops videos that get everyone talking. On January 7, 2025, the young actress posted a video that instantly caught fire, showcasing her take on the Latina makeup trend. Within just three days, the video had already racked up over 3 million views.
Thinking of recreating the look yourself? Here’s how you can:
What Is "Latina Makeup"?
The Latina makeup trend draws on elements like bold lip liner with glossy lips, rich brown lipstick, winged eyeliner, and sculpted edges, all of which have deep roots in Latina culture. These styles have long been a way for Latinas to express themselves, particularly in vibrant communities like East Los Angeles and New York. For many, these trends represent empowerment—a way to stand proud and make a statement, particularly against traditional beauty standards.
These beauty looks passed down for generations are now gaining mainstream recognition, thanks to the work of Black and Latina beauty brand owners and influencers who are embracing and honoring these traditions. Becky G is one example of a public figure who embodies this trend by using her platform and her beauty brand Tresluce to inspire others to confidently embrace their culture and showcase their beauty through bold, glamorous makeup.
How to Achieve the Latina Makeup Look
1. Flawless Base
Begin with a smooth, glowing complexion by applying a full-coverage foundation that matches your skin tone. Use a concealer to brighten the under-eye area and cover any blemishes, then set the face with a translucent powder for a matte finish.
Airbrush Flawless Foundation, P3999, CHARLOTTE TILBURY, LOOK at Me
Real Flawless Weightless Perfecting Serum Concealer, P1900, LAURA MERCIER, Rustan's
Translucent Loose Setting Powder, P2250, LAURA MERCIER, Rustan's
2. Sculpted Contour
Achieve those chiseled cheekbones by using a contour powder or cream. Sweep the contour beneath your cheekbones, along the jawline, and around your forehead. Blend well for a seamless finish, and highlight the tops of your cheekbones, nose, and Cupid’s bow with a highlighter to create a glowing, sculpted effect.
Colour Tonic Serum Color Stick in Bisque, P249, DETAIL COSMETICS, Lazada and Shopee
3. Defined Brows
Bold, well-defined brows are a staple in the Latina makeup trend. Use a brow pencil or pomade to shape and fill in your eyebrows, ensuring they are well-defined yet still look natural. Brush through the hairs with a spoolie to soften the look.
Precisely, My Brow Eyebrow Pencil, P1730, BENEFIT COSMETICS, Available at all Benefit Cosmetics boutiques and Sephora.ph
4. Dramatic Winged Eyeliner
No Latina-inspired makeup look is complete without a dramatic winged eyeliner. Use a liquid liner to create a sharp, elongated wing that enhances the natural shape of your eyes. Don’t forget to coat your lashes with a volumizing mascara for added intensity.
Graph-Ink Liner, P220, CARELINE, Lazada and Shopee
5. Smoky, Sultry Eyeshadow
Apply neutral or warm-toned eyeshadows to the eyelid. You can go for a soft smoky look or a more dramatic, deeper smoky eye depending on your preference. Blend well for a seamless transition of colors. A touch of shimmer on the inner corner of the eyes will add a radiant pop and give your eyes a brighter appearance.
Curated Eyeshadow Palette in Spacecraft, P1099, ISSY, Lazada and Shopee
6. Bold Lips
When it comes to lips, the Latina makeup look is all about being bold. Use a deep lip liner to outline your lips, then fill them with a nude hue. You can also go for those cool-toned '90s brown lips or a deeper reddish-brown. Top this off with gloss for a juicy and glamorous finish.
Mousse Lip Tint in Fixation, P349, ISSY, Lazada and Shopee
7. Set and Finish
To keep your makeup in place all day (or night), spritz a makeup setting spray to lock everything in. This ensures your glam stays intact, especially through the day’s activities or your next TikTok video.
True Flex All-Day Setting Spray, P699, ISSY, Lazada and Shopee
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