If you’ve been spending an ample amount of time on the internet lately, you probably have “10 Minutes” by Lee Hyori stuck in your head by now.
This catchy tune from 2003 has become synonymous with a popular TikTok trend where netizens are embracing the revival of 2000s East Asian makeup styles. Think glossy lips, shimmering cool-toned eyeshadows, iron-straightened hair, and of course, a pale blush—all reminiscent of the glammed-up looks from that era.
The trend has sparked a wave of creativity and nostalgia among TikTok users, with celebrities, influencers, and makeup enthusiasts putting their own spin on this iconic beauty aesthetic. Plus, according to BINI's visual director Ica Villanueva, the viral Lee Hyori look inspired the makeup styles of Aiah and Sheenah for the music video of their hit track, Salamin-Salamin!
Curious? Scroll on!
What is the 2000s Asian makeup trend that’s been going around lately?
Y2K has been all the rage over the last four years. This time around, the trend puts a focus on the glammed-up looks from the 2000s in East Asia, specifically from South Korea.
The audio track driving this trend is Lee Hyori's "10 Minutes." For those unfamiliar, Hyori was a member of Fin.K.L., one of the most prominent K-pop girl groups of the late '90s and early 2000s. In August 2003, she made her solo debut with the hit single "10 Minutes," an R&B-Hip-hop fusion track about Hyori's ability to seduce a man within ten minutes.
The song swiftly gained popularity and cultural significance upon its release, infecting the public with the "Hyori Syndrome," which effectively established her as the "sexy queen of K-pop."
The now-viral trend incorporates key fashion and beauty elements from Lee Hyori's music video. Throughout the four-minute video, Hyori sported form-fitting tops, low-rise bottoms, and dangling earrings. Her beauty style featured pale, cool-toned blush and eyeshadow, wispy eyeliner, iron-straightened hair, and glossy lips. On top of that, wind effects were used in multiple shots.
To hop on this TikTok trend, netizens start off with a natural, bare-faced appearance. As the beat kicks in, they transition into a 2000s Asian-inspired makeup look, similar to Lee Hyori's iconic style.
Ready to rock the 2000s Asian makeup trend? Scroll ahead and glean inspo from how these local celebrities recreated the viral Lee Hyori look!
LOOK: Local Personalities Doing the Viral 2000s Asian Makeup Trend
Andrea Brillantes
Maris Racal
Maloi Ricalde (BINI)
Chie Filomeno
Ashley Garcia
Toni Sia
Rhea Bue
Belle Mariano
Maymay Entrata
Sheena Catacutan (BINI)
Kaila Estrada
Criza Taa
Raiza Contawi
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