K-beauty and J-beauty have been generating a lot of buzz in the global beauty market for more than a decade now. While there’s no stopping their growth and expansion, makeup products from other Asian countries have also been entering the mainstream as of late.
More specifically, Chinese beauty brands have recently been taking over social media thanks to the rise of the Douyin makeup trend on TikTok and Instagram. Beyond being viral-worthy, these Chinese makeup products are typically characterized by their intricate packaging and radiance-boosting formulations. That makes them the perfect addition to any beauty lover’s everyday makeup regimen!
To help you get acquainted with C-beauty, we’ve rounded up eight popular Chinese makeup products that are actually worth the hype. Don’t forget to add to cart as you scroll!
Popular Chinese Makeup Products That Are Actually Worth the Hype
1. Kaleidos Mono Blush
Founded by beauty blogger Zoey Pu, Kaleidos promotes individuality and authenticity through their diverse range of colorful makeup products. The brand’s most popular item is a cool-toned lavender pink blush that feels luxurious and oh-so-buttery.
Mono Blush in Dreamwalk, P1,349, KALEIDOS, Available on Shopee
2. Flower Knows Strawberry Rococo Cloud Lip Cream
If K-beauty is known for watery lip tints, C-beauty prides itself for soft matte lip creams that leave a filter-like finish. This particular one from Flower Knows is lauded online for its unique airy, whipped texture and long-lasting formula.
Strawberry Rococo Cloud Lip Cream in Tiny Tulip, P2,120, FLOWER KNOWS, Available on Shopee
3. Perfect Diary Charming Modelling Eyebrow Kit
The first Chinese brand to win a championship in their local Double 11 shopping festival, Perfect Diary is arguably the most popular cosmetics brand within China. You’ll get the hype once you try out their cult-favorite eyebrow palette, a travel-friendly compact that includes four versatile shades.
Charming Modelling Eyebrow Kit, P569, PERFECT DIARY, Available on Shopee
4. Florasis Floral Engraving Phoenix Makeup Palette
Exquisite and lavish, this multi-purpose product from Florasis is intricately carved in homage to the majestic phoenix. Beyond its stunning appearance, this palette also boasts rich color payoff and non-drying formulations.
Floral Engraving Phoenix Makeup Palette in Retro Brown, P3,597, FLORASIS, Available on Shopee
5. Palace Identity Floral Engraving Phoenix Makeup Palette
Another product that features intricate packaging is this classic bullet red lipstick inspired by the Golden Luang Temple’s lacquered throne. Like other items from Palace Identity, this lustrous lippie packs the pigment with just a single swipe.
Chinese Dragon Lipstick in Empress, P1,999, PALACE IDENTITY, Available on Shopee
6. Zeesea Alice Dreamland Eyeshadow Palette
If you’re on the search for a new eyeshadow palette, give Zeesea’s warm-toned best-seller a try! Although there’s a mix of matte and shimmery shadows, all colors are buildable and extremely easy to blend.
Alice Dreamland Eyeshadow Palette in in Chestnut Plate, P1,198, ZEESEA, Available on Shopee
7. Flortte Nice to Meet Chu Jelly Lipstick
It’s not hard to understand why everyone’s been obsessed with the jelly lips trend—who doesn’t want an extra juicy pout? You can achieve that same look with this hydrating high-shine lipstick from Flortte. Bonus: Its pastel packaging is so adorable!
Nice to Meet Chu Jelly Lipstick in Anada, P418, FLORTTE, Available on Shopee
8. Judydoll Starlight Highlighting Powder
You’ve probably seen this eye-catching highlighter on your FYP these past few months. Judydoll’s fine shimmer enhances your natural glow and brightens your complexion without making you look too greasy.
Starlight Highlighting Powder in Silver Light, P710, JUDYDOLL, Available on Shopee
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