The House of Dior has just announced the newest face of its iconic J'adore fragrance—and it's none other than international pop superstar Rihanna.
LOOK: Rihanna Announced as the New Muse for Dior's J'adore Fragrance
J’adore, a fragrance that has been cherished by women around the world for over 20 years, represents strength, independence, and bold femininity. These qualities align perfectly with Rihanna's own journey and personal story, making her an ideal ambassador for the brand.
For the much-awaited campaign set to launch on September 1st, Rihanna will work with her long-time collaborator, photographer Steven Klein. The key visuals promise to highlight the music icon's unique creativity and feminine essence, offering a new perspective on the classic fragrance.
“Being the new face of J’adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Véronique Courtois, CEO of Parfums Christian Dior, shared her enthusiasm for the partnership: “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”
We can't wait to see the official photos from the campaign!
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