Dior’s iconic J'adore fragrance has a new muse: Rihanna. The R&B and pop superstar, who first became a Dior ambassador in 2015, is now officially the face of J'adore for its largest launch since 2018, succeeding actress Charlize Theron, who represented the scent since 2004. This collaboration marks a high point in Rihanna's long-standing relationship with the brand.
LOOK: Rihanna Is the New Muse for Dior’s J’adore Fragrance
The new J'adore campaign offers a visual feast, framed through the lens of Rihanna's long-time friend Steven Klein, known for his previous work with the musician, including the Dior Secret Garden 2015 campaign and her W magazine cover in 2016. Set against the luxurious backdrop of Versailles, the campaign features the musician as a radiant queen. The campaign video sees her don a golden gown embroidered with pale sequins, designed by Maria Grazia Chiuri, Dior's Creative Director for Women’s Collections.
What Is Dior J’adore?
Launched in 1999 by perfumer Calice Becker, J'adore is a floral-fruity fragrance for women. The scent opens with bright notes of pear, melon, and mandarin, leading to a rich floral heart of jasmine, rose, and violet, and anchored by warm base notes of musk, vanilla, and cedar.
SHOP: Dior J’adore Fragrance
J'adore Eau de Parfum, Starts at P8450 (50ml) to P12,100 (100ml), DIOR, Available at Rustan's and Dior Beauty boutiques at Ayala Malls Manila Bay, The Podium, Greenbelt 5, SM Makati, SM Mall of Asia, and SM Aura
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