When you think of authentic, clean, and sustainable Filipino beauty, Pure Culture is one of the brands that immediately comes to mind. Launched during the pandemic, this brand has rapidly gained recognition, consistently winning awards for its exceptional products.
Last year, Pure Culture was the top pick at the 2023 Vegan Beauty Awards, celebrated for its cruelty-free excellence, particularly for its Bulgarian Rose Glam Gold Satin Creme. This year, they’ve done it again, earning multiple accolades at the Australia-based 2024 Organic Beauty Awards for three of their standout products!
READ: Filipino Beauty Brand Pure Culture Wins at the 2024 Organic Beauty Awards
The Organic Beauty Awards annually honors brands and products that excel in both quality and sustainability. This year, the criteria were even more stringent, with a special focus on plastic-free packaging, favoring materials like glass, aluminum, and paper. This shift made the 2024 awardees some of the most sustainable yet!
Pure Culture has firmly established its presence on the global beauty stage, securing three awards from the award-giving body. The True Moisture All-Over Matte Oil was crowned the champion in the Body Care for Dry and Damaged Skin category, while both the Wild Algae Glow Up Serum and Wild Algae Superskin Tonic were recognized as "Expert Treatments" in the Skincare category.
The True Moisture All-Over Matte Oil delivers intense hydration with Rosehip, Phyto-Squalane, and Bakuchiol, making it ideal for dry skin without leaving a greasy residue.

The Wild Algae Glow Up Serum balances and soothes skin stressed by environmental factors, providing a long-lasting, dewy glow.

Meanwhile, the Wild Algae Superskin Tonic tackles acne and hyperpigmentation with a powerful blend of Vitamin C, Hyaluronic Acid, and Niacinamide, brightening and clearing the skin.

Co-founder Stephanie Oller expressed her excitement, saying, “Our months of research and series of testing are all worth it. In every new product that we release or reformulate, we stay true to our value pillars–hence it takes time. But ultimately, this is a testament that F-beauty can make it global. We feel so seen and validated.”
These awards mark a significant milestone for Filipino beauty brands, with Pure Culture leading the charge. As Steph envisions, “Our long-term dream is to have a Pure Culture product in every Filipino vanity.” Once again, they’ve proven that their products are of global quality.
Congratulations, Pure Culture! Shop the award-winning beauty products here:
SHOP: Pure Culture Organic Beauty Awards 2024

True Moisture Silk Rose All-Over Matte Oil, P1032, PURE CULTURE, purecultureph.com and Lazada

Wild Algae Glow Up Serum, P1080, PURE CULTURE, purecultureph.com and Lazada

Wild Algae Super Skin Tonic, P955, PURE CULTURE, purecultureph.com and Lazada
Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!