The local beauty scene has never been more exciting, with homegrown brands proving that top-tier formulas don’t have to come with a luxury price tag. From high-performance skincare to makeup essentials that rival global bestsellers, Filipino beauty brands are stepping up with products that deliver results—without breaking the bank.
As editors who constantly test the latest in beauty, we’ve developed a keen eye (and a high standard) for products that truly work. But among the endless options, there are certain staples we keep reaching for—our ultimate go-tos, the ones we swear by and repurchase without hesitation. These are the local beauty products that have earned a permanent spot in our routines, thanks to their impressive formulations, thoughtful innovations, and unbeatable price points.
The Preview Editors' Go-To Products from Local Beauty Brands
Vice Cosmetics' On The Daily Lasting Liner in In The Nude
"I swear by Vice Cosmetics' On The Daily Lasting Liner in the shade In The Nude—so much so that I always keep backups on hand. I usually gravitate towards Korean-style makeup, and this liner has been my go-to for achieving a subtle aegyosal look. The formula is impressively long-lasting, waterproof, and smudge-proof, instantly making my eyes look brighter and more awake." — Marj Ramos-Clemente, Editor-in-Chief
On The Daily Lasting Liner in In The Nude, P245, VICE COSMETICS, Lazada
Pure Culture's Dream Shield Universal Day Cream
"Sunscreen is one thing I can't live without, and of all the sunscreens I've tried, this is the one that gave me the least to complain about. There's no white cast, it doesn't have that unpleasant sunblock smell, it feels moisturizing but dries down matte, it's not greasy—making it perfect for an oily-skinned girl like me—and it goes well under makeup." — Isha Fojas, Editorial Assistant for Beauty
Dream Shield Universal Day Cream SPF 50, P895, PURE CULTURE, purecultureph.com
Sunnies Face's Lifebrow Pomade Pencil
"I'm very particular about colors and undertones when it comes to brow products, which is why I always repurchase Sunnies Face's Lifebrow Pomade Pencil. They consistently get the shades just right, and I love its thin, waxy formula that makes application effortless. I've been using it for about five years now." — Jana Jodloman, Associate Multimedia Director
Lifebrow Pomade Pencil, P345, SUNNIES FACE, ph.sunniesface.com
BLK Cosmetics' Lip and Cheek Tint in Coco Crush
"BLK’s Lip and Cheek Tint, specifically in the shade Coco Crush! I’m usually intimidated by red-hued products, but I find this one so flattering on morena skin. The color payoff easily gives me that barely-there flush, perfect for days when I don’t feel like wearing any makeup. Plus, it's long-lasting (and non-drying!) enough to last me through a full day without touch-ups." — Pau Singh, Editorial Assistant for Fashion
Lip and Cheek Water Tint in Coco Crush, P319, BLK COSMETICS, blkcosmetics.com
Zenutrients Gugo Strengthening Shampoo and Conditioner
"As someone who, unfortunately, leaves a trail of hair fall, I recently decided to go back to the roots of Filipino hair care with a gugo shampoo and conditioner. Gugo has long been used for the sleek, thick tresses of my grandparents—and even generations before them—so incorporating it into my routine has worked wonders on my own hair. Plus, I use a hair massager to apply it and stimulate my scalp." — Kat Cabral, Lifestyle Editor
Gugo Strengthening Shampoo 150ml, P159, ZENUTRIENTS, watsons
Gugo Strengthening Conditioner 150ml, P189, ZENUTRIENTS, watsons
MAGWAI Reef Safe Sheer Mineral Sunscreen
"I've been using MAGWAI Reef Safe Sheer Mineral Sunscreen daily since I got pregnant instead of a chemical sunscreen. This one doesn't have a white cast. It's SPF 50, so I can use it for beach trips, too—no need to buy another bottle." — Maika Bernardo-Yu, Senior Publisher
Reef Safe Sheer Mineral Sunscreen SPF 50+ 75% Less Cast (80g), P699, MAGWAI, store.magwai.com.ph
Issy Active Skin Stick
"I use the Issy Active Skin Stick in Spruce on a daily basis. It’s the perfect shade match, which makes it easy to blend. It also has buildable coverage, so it’s not too thick and heavy." — Bacs Arcebal, Creative Director
Active Skin Stick in Spruce, P509, ISSY, Lazada
Teviant's Rinse-Free Moisturizing Cleansing Butter
"I’ve always sworn by cleansing balms, and Teviant’s Rinse-Free Moisturizing Cleansing Butter is a game-changer for its spill-proof dispenser and gentle yet effective formula. It removes all traces of makeup and keeps my skin plump and hydrated." — Reg Rodriguez, Managing Editor
Rinse-Free Moisturizing Cleansing Butter, P750, TEVIANT, Lazada
Belo's Sun Expert Tinted Sunscreen
Sun Expert Tinted Sunscreen 50ml, P500, BELO, watsons
"Dabbing on Belo's Sun Expert Tinted Sunscreen is an essential component of my daily skincare routine. I'm constantly exposed to intense UV rays throughout the day, so protecting my skin with a layer of sunscreen is a must. Belo's little golden bottles are easy to find too, whether online or at drug stores." — Em Enriquez, Editorial Assistant for Entertainment
Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!
