In a country as diverse as the Philippines, there’s one thing we can all agree on: Beauty comes in every shade.
Morena skin, a rich, sun-kissed complexion that represents so many Filipinas, is finally getting the love it deserves. For years, lighter skin was promoted as the ideal due to colonial influences. But today, local beauty brands are turning the tide, proving that morena beauty is beautiful, powerful, and here to stay.
These brands have committed to creating inclusive products, tailored to the natural tones and undertones of morena skin, letting Filipinas celebrate their unique beauty with pride.
LOOK: Morena-Friendly F-Beauty Brands
Happy Skin
Happy Skin has long been a favorite among Filipinas searching for morena-friendly products. Their lipsticks, for instance, are mostly, if not all, morena-approved. Now, they've added another morena must-have to their lineup: the Off-Duty Seamless Perfecting Liquid Foundation. This foundation offers a lightweight formula that blurs imperfections while deeply nourishing the skin, and it comes in 12 shades to cater to a range of skin tones.
Issy
Issy quickly became a fan favorite by offering one of the widest shade ranges available in the country. They’re all about making sure everyone feels included, and their Active Foundation is proof of that. With 27 shades to choose from, finding your perfect match has never been easier.
Teviant
Founded by celebrity makeup artist Albert Kurniawan, Teviant is where luxury meets inclusivity and could easily compete in high-end markets. Their Ultimate Skin Master Foundation and Deity Dust Trio Face Palette are perfect for morenas looking to add a touch of glamour to their routine. Infused with nourishing ingredients like vitamin E and peony root extract, these products not only give you a radiant glow but also boost your confidence.
Moreyna Cosmetics
At the heart of Moreyna Cosmetics is a mission to celebrate brown-skinned Filipinos and their radiant beauty. Although Moreyna is a young brand with just three shades—Abelyana, Kayuma, and Mela— its purpose is powerful. Created by college student and proud morena Raylle Castillo, Moreyna aims to offer morenas a brand that truly represents them. She shares, “I want my fellow morenas to know there’s finally a brand that truly sees them and celebrates their beauty.” Their first product, the Everyday Wear Liquid Foundation, may be part of a limited range for now, but the brand’s vision is inspiring, and we can’t wait to see how it grows.
Colourette
It’s been nine years since Colourette was founded, but their philosophy, "beauty in all ways, always," continues to ring true. They’ve made it their mission to represent every shade of Filipino beauty, first achieving this by releasing a wide range of pigmented lip tints that also hold up with the everyday Filipina’s lifestyle. When they first released their First Base Skin Tint, it instantly became a morena must-have with its demi-matte formula with SPF 30 available in 12 shades, making it easier for morenas to find their match.
Vice Cosmetics
When you think of beloved beauty brands in the Philippines, Vice Cosmetics is definitely at the top of the list. They first gained traction with their emphasis on inclusivity, especially with Vice Ganda as their founder and those quirky shade names! Over the years, they’ve expanded their commitment to inclusivity by introducing even more products, like the Endlezz Dream Focus Weightless Foundation and Blurrfection Skin Tint. Both of these offer excellent coverage without compromising on skin benefits and offer shades catered to morena skin tones.
GRWM Cosmetics
Whether it’s foundation, concealer, or color correctors, GRWM Cosmetics is known for offering a wide variety of makeup products. Take their Radiance Tint Multiuse Base, for example. It has over 30 shades, ranging from light to deep skin tones, and color correctors like green and pink to medium peach (perfect for morenas, by the way!) that help you cover dark spots effortlessly, no matter your skin color or undertone. As founder Mae Layug-Madriñan puts it, “Everyone deserves to find a shade that complements their unique tone,” and you can truly feel that commitment in every product.
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