Beauty enthusiasts across the Philippines have every reason to celebrate as Kayali, one of the most talked-about fragrance brands, has officially arrived! Whether on TikTok, Instagram, YouTube, or Pinterest, you’ve likely encountered this viral brand at least once on your feeds. Now, you no longer have to sit in front of your screens wondering what these highly raved fragrances smell like, because they’ve finally brought their most loved scents to our shores, allowing you to experience them firsthand.
What is Kayali?
First launched in 2018, Kayali, which translates to “my imagination” in Arabic, is the brainchild of beauty mogul Mona Kattan. Fun fact: She’s the younger sister of Huda Kattan, the founder of Huda Beauty and co-founder of Kayali. Clearly, the love for beauty runs in the family. Mona’s expertise and passion for layering perfumes prompted them to start the business.

Today, Kayali is one of the most talked-about brands in the fragrance world, and rightfully so. With fragrances produced in France and deeply inspired by their Middle Eastern roots, they offer niche fragrances you can layer, giving you a unique olfactory experience tailored to your preferred scents.
Best Fragrances to Try from Kayali
Notice the numbers next to their names? That’s the number of tries it took to perfect the formulation of each scent.
Vanilla 28
Starting off the list with what admittedly has to be my personal favorite: Vanilla 28. If you’re on #FragranceTok, you’ve likely heard about Kayali’s Vanilla 28. It’s one of their most popular scents and is almost always sold out, and I totally get why. The best way to describe this scent is rich, creamy, and decadent. Most people I know aren’t fans of vanilla because it tends to smell overwhelmingly sweet, but this is different. It’s classy and refined, probably thanks to the musk that adds depth to the scent. The fragrance features top notes of vanilla orchid and creamy jasmine, middle notes of vanilla infusion, vanilla surabsolute, and tonka bean accord, and base notes of amber woods, musk, and brown sugar.

Vanilla 28, P6000 (50mL), KAYALI, Available at Look At Me in SM Mall of Asia and SM Aura
Vanilla Candy Rock Sugar 42
I have to admit, I’m a gourmand kind of girl. It’s no surprise that Vanilla Candy Rock Sugar 42, their most recent fragrance release, is my number two pick. If you’re one, too, this blend of candied pears, marshmallow, vanilla cream, jelly bean, vetiver, sandalwood, and patchouli will satisfy your sweet tooth (or should I say nose?). Unlike Vanilla 28, this fragrance is lighter and more playful, nostalgic even, as if you were 12 years old and walking into a candy store.

Vanilla Candy Rock Sugar 42, P2100 (10mL) and P6000 (50mL), KAYALI, Available on Lazada and at Look At Me in SM Mall of Asia and SM Aura
Eden Juicy Apple 01
Eden Juicy Apple 01—yes, it only took them one try to perfect this formula, and trust me, they nailed it. Sparkling and fresh, one spritz will immediately conjure images of biting into a juicy, crisp red apple. It’s the perfect everyday scent that’s sure to uplift anyone who gets a sniff of it. The fragrance starts with red apple, litchi, black currant, and pink grapefruit. The middle notes are wild berries, raspberry bloom, May rose, and jasmine. The base includes sugar, musk, vanilla flower, moss, and amber.

Eden Juicy Apple 01, P1700 (10mL) and P6000 (50mL), KAYALI, Available on Lazada and at Look At Me in SM Mall of Asia and SM Aura
Utopia Vanilla Coco 21
If there’s one thing Kayali has perfected, it’s creating the creamiest and smoothest blend of scents, and Utopia Vanilla Coco 21 is no different. At first spritz, the honeysuckle and coconut really captured me. So if you love coconut scents, this is a must-try. Heart notes include jasmine, gardenia, tuberose, and ambrette, rounded off with base notes of sandalwood, patchouli heart, vanilla bourbon, and musks. It’s a very subtle and warm fragrance, like a soft but soulful hug.

Utopia Vanilla Coco 21, P1700 (10mL) and P6500 (50mL), KAYALI, Available on Lazada and at Look At Me in SM Mall of Asia and SM Aura
Yum Pistachio Gelato 33
With Yum Pistachio Gelato 33, there are no surprises, and that’s not a bad thing. With this scent, you get exactly what you expect: a yummy, creamy pistachio aroma. The fact that it captures exactly what it’s described to be brings a different level of satisfaction. The best part is that all of Kayali’s fragrances are long-lasting, so you’re getting that creamy pistachio scent all day long, and it just gets better the longer you wear it.

Yum Pistachio Gelato 33, P2000 (10mL) and P6500 (50mL), KAYALI, Available on Lazada and at Look At Me in SM Mall of Asia and SM Aura
Where to Shop Kayali Perfume in the Philippines
Currently, Kayali is available in the Philippines exclusively at Huda Beauty's Lazada flagship store and at Look At Me in SM Mall of Asia, and SM Aura.
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