Hince, a popular beauty and self-care brand in South Korea, has finally landed in the Philippines, bringing its must-have makeup and fragrances to Beauty Bar stores nationwide and online.
What Is K-Beauty Brand Hince?
Founded in 2019 in Korea, Hince has swiftly risen to prominence as a sought-after "Mood-Narrative" makeup brand. It has been a go-to for those who love makeup that's easy to wear and feels like a second skin. From lipsticks to foundations to eye shadows and brow pencils, Hince products are designed to feel lightweight and natural.

K-Beauty Brand Hince's Makeup and Fragrances
Hince caters to different moods and preferences. Whether you're looking for a subtle look or something bold and playful, the brand has everything you need to create your signature look.
For those seeking an ethereal, feminine touch, the Shine Your True Light collection offers sheer lipstick shades and luminescent blushes. Meanwhile, the Own Your Moment collection is perfect for those desiring a natural look, featuring foundations and concealers that mimic the lightness and comfort of true skin. Other notable collections include My Own Attitude, Unveil Your True Self, New Depth Inside You, Signature Me, and Illuminate Your Finale, each highlighting thoughtfully crafted products and palettes to suit different makeup styles and occasions.

Their fragrances, available in five signature scents, also add an extra layer of personality to your style—featuring five eau de parfum scents: The Scarf (jasmine, sweet musk, and sandalwood), The Pillow (orange, violet, suede, patchouli, leather), The Flat Shoes (eucalyptus essential oil, fig, vetiver, cedarwood), The Shirts (black pepper, saffron black tea, and vetiver), and The Lamp (black lychee, pink pepper, jasmine, and musk).
SHOP: Must-Have Products to Try from K-Beauty Brand Hince

The Pillow Eau de Parfum, P3495, HINCE, Beauty Bar

Mood Enhancer Matte Lipstick in Indicate, P995, HINCE, Beauty Bar

Mood Enhancer Water Liquid Glow in Rare Moment, P975, HINCE, Beauty Bar

True Dimension Radiance Balm, P1500, HINCE, Beauty Bar

Signature Brow Shaper in Natural Brown, P925, HINCE, Beauty Bar

New Depth Eyeshadow Palette in Chance On, P2675, HINCE, Beauty Bar

Second Skin Foundation, P1850, HINCE, Beauty Bar

True Dimension Layering Cheek Palette in Allure in the Air, P1750, HINCE, Beauty Bar
Hince is now available in select Beauty Bar stores: Central Square BGC, Alabang Town Center, Rockwell Power Plant Mall, Glorietta 4, Greenbelt 5, Shangri-La Plaza, The Podium, Robinsons Galleria, Eastwood Mall, TriNoma, Robinsons Place Midtown, Robinsons Magnolia, UP Town Center, Ayala Center Cebu, and Marquee Mall Pampanga. You can also shop Hince online via beautybar.com.ph or Lazada. For more information, follow @beautybarph on Instagram and Facebook.
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