Heart Evangelista just added another global title under her belt—she’s officially the regional ambassador for Mugler Fragrances in Southeast Asia! Known for its bold, boundary-pushing scents, Mugler has found the perfect muse in Heart, whose fearless approach to beauty and self-expression naturally aligns with the brand’s unapologetic vision.
Heart Evangelista Is the New Face of Mugler Fragrances
Mugler is all about transformation, empowerment, and boundary-pushing creativity—qualities that Heart effortlessly exudes. “We are ecstatic to welcome Heart Evangelista as a regional ambassador. Heart embodies the fearless and fascinating essence of Mugler. Her distinctive style aligns seamlessly with our vision of empowering individuals to express and embrace their uniqueness,” shares Charles-Alexandre Boczmak, General Manager of SAPMENA L’Oréal International Distribution.
Danièle Lahana-Aidenbaum, Global President for Mugler Fashion & Fragrance, calls Heart “a longtime friend of the House and a true fashion icon [who] will play a key role in celebrating [the brand's] iconic fragrances in this strategic region.” She adds, “We are thrilled to officially welcome her to the Mugler fragrance family.”
For Heart, this collaboration feels like a natural fit. “Mugler has always stood for boldness and creativity, values that I deeply admire. I am excited to collaborate with a brand that celebrates individuality and inspires people to express their most authentic selves,” she says.
Heart Evangelista on Fragrance, Beauty, and Empowerment
Heart’s love for fragrance goes beyond just smelling good—for the global style star, it’s a form of self-expression. In an exclusive Q&A, she shares her thoughts on her new role, the power of scent, and what excites her most about this partnership.
What drew you to Mugler Fragrances, and how does it feel to be the brand’s regional ambassador?
“Mugler is all about bold, transformative beauty—it’s daring and unapologetic, which really speaks to me. Being the ambassador for the Southeast Asia region is such an honor because Mugler doesn’t just create fragrances; they create art that empowers people to express themselves in the most authentic way.”
How do you incorporate fragrances into your daily routine?
“Fragrance is a huge part of how I express myself. It’s a ritual for me to wear a scent that matches my mood for the day. It’s like an invisible accessory that can change your entire vibe.”
What is it about Mugler fragrances that resonates with your personality?
“Mugler is for the fearless and the bold, and I’ve always been someone who embraces challenges. The way their fragrances command attention while remaining elegant aligns with how I want to live and express myself—confident, stylish, and always pushing boundaries.”
Do you have a favorite Mugler scent?
“I have a soft spot for Angel Nova. It’s so mysterious and captivating, and it always makes me feel powerful yet feminine. It’s definitely my go-to for any occasion. But each Angel scent—such as the iconic Eau de Parfum or Angel Fantasm—holds a special place for me, depending on my mood.”
What excites you most about working with Mugler?
“I’m so excited to bring Mugler’s bold vision to a larger audience in the region. I look forward to exploring how fragrance can empower women to feel as confident and strong as they truly are.”
Mugler Fragrances and Where to Shop in the Philippines
Mugler Fragrances, distributed in the Philippines by Scent and Beaute Inc., are available online and in-store at FRESH and Prime Department Stores nationwide.
Angel Elixir Eau de Parfum 100ml, P11,800, MUGLER, fresh.com.ph
Angel Nova Eau de Toilette 100ml, P8800, MUGLER, fresh.com.ph
Alien Goddess Intense 90ml, P10,300, MUGLER, fresh.com.ph
Aura Mugler Women Eau de Parfum, P5730, MUGLER, fresh.com.ph
Angel Etoile Des Reves Women 100ml, P5720, MUGLER, fresh.com.ph
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