This 2025, Heart Evangelista is in her cool girl era! The actress-socialite debuted a bold new look featuring a new hair color she’s calling “Cherry Violet," a gorgeous reddish-purple hue. The new hairdo has fans raving as she effortlessly flaunts her youthful looks, with many even touting it as the hair color of the year.
LOOK: Heart Evangelista Debuts New "Cherry Violet" Hair Color

In a recent Instagram post, the 39-year-old revealed her fresh tresses, styled sleek and straight, alongside a casual yet chic outfit. Sporting a ribbed, neutral-toned turtleneck, dark wash denim, and stacks of jewelry on her wrists, Heart was effortlessly cool in this OOTD. The centerpiece, however, was undeniably her hair—a vivid cherry violet hue that added character to the look. Complemented by her dewy barely-there makeup, Heart perfectly embodied the quintessential “cool girl” energy with this new look. It’s safe to say this daring color could spark one of the year’s biggest hair trends.

Netizens React to Heart Evangelista's New "Cherry Violet" Hair
Naturally, fans flooded the comments with praises for her new look, with many raving about her youthful glow. “How to be 20 in your 40s?” one user quipped.

Heart’s hairstylist, Ghil Sayo, also chimed in. In the comments, they wrote: “The 2025 trend officially started.” Many fans echoed the sentiment, with many sharing how the striking shade will definitely be their hair peg this year.
"Can't wait to see you rock this hair on Fashion Week," one user wrote.
"I'm officially switching to this grape red hair," another one chimed in.


Looking good, Heart!
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