Now that 2022 has come to a close, we can't help but get excited for all the fun beauty trends we're trying out in the new year. You've probably already spotted your fave Gen Z it girls rocking a few of these early trends—dark tresses, ultra-juicy skin, perfectly flushed cheeks, the whole nine yards! Whether you're aiming for the ultimate 2023 glow-up or looking for a low-key makeover, these beauty trends are guaranteed to kick off your best year yet. Read more about them below!
7 Gen Z Beauty Trends That We Can't Wait to Try Out in 2023
1. Expensive Brunette Hair
Move over, red hair—dark brown hues are the next big thing! Dubbed as the "expensive brunette" trend, this dye job is a deep brown shade that's enhanced with balayage highlights. Since this low-maintenance color doesn't require any bleaching, your hair can look rich and luscious minus all that damage.


2. Hyperfeminine Makeup
TikTok exposed us to a good variety of makeup trends towards the end of the year, including coquette makeup, angelic makeup, "I'm cold" makeup, and douyin makeup. All of these looks may seem different from each other at first glance, but they all have one thing in common: They all share hyperfeminine elements. These micro trends are typically characterized by cherub-like cheeks, doe eyes, soft hues, and other "girly girl" things.

3. Cherub Lips
In line with the rise of hyperfemininity, everyone has been obsessed with the doll-like cherub lip trend lately. Popularized by makeup artist Ehlie Luna, this trend is all about achieving a plump pout with only a lip liner and a clear lip gloss! According to Ehlie, the key is to overline only the middle part of your lips for that rounded cupid's bow.
@ehlieluna Cherub lip aka doll lip tutorial
? original sound - EhlieLuna
4. Bare Skin
Yup, the "no-makeup" trend is still going strong even in this post-pandemic era! Next year, expect to see more fresh-faced looks with barely-there coverage and muted tones. TL;DR: Your skin but better!


4. Multi-Purpose Makeup
Given the growing popularity of skinimalism, many makeup brands have been coming out with multi-purpose makeup that can help streamline your daily beauty regimen. We're calling it—2023 will be the year of versatile cream products that you can just bring on the go.
5. Glazed Donut Everything
Earlier this year, Hailey Bieber introduced us to the idea of "glazed skin," a.k.a. a soft, plump, and dewy complexion. A month later, Hailey sported a pearlescent off-white manicure that beauty junkies referred to as "glazed donut nails." Seeing how pretty they are, weâre looking forward to seeing more glazed looks in 2023!


6. Goth Glam
If soft and natural don't appeal to your personal style, then the goth glam trend is the perfect alternative! Channel your inner Wednesday Addams as you swipe on a dark lippie and smudge out your eyeliner.

7. Skin Cycling
Another TikTok-approved beauty trend to watch out for is skin cycling. In the off chance you haven't heard of it, skin cycling is a four-night cycle of using active ingredients and letting your skin "rest" afterwards. Although the term was first coined by dermatologist Dr. Whitney Bowe, the concept of rotating skincare products has always been encouraged by dermatologists.
* This story originally appeared on Candymag.com. Minor edits have been made by the Preview.ph editors.
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