2023 was a great year for beauty. We saw a shift in trends, with makeup being used as an empowering tool to enhance one’s unique features and make oneself feel and look their best. As we approach the year's end, we've curated a list of the top 10 beauty trends that took center stage.
10 Beauty Trends That Defined 2023
1. "I’m Cold" Makeup
While we love the timeless sunkissed look, the Tiktok viral "I'm Cold'' makeup trend truly dominated this year. Inspired by the natural flush that one gets when exposed to the winter breeze, the focal point of this look is a pretty pink cool-toned blush that sweeps over your cheeks and to the tip of your nose. And for a truly frosty touch, some silver or white highlight to accentuate your face’s high points. This look will surely make you feel like a cool girl despite living in the tropical heat of Manila.
2. Strawberry Girl Makeup
Hailey Bieber rocked the beauty scene this year, and the “Strawberry Girl” makeup trend is just one of her contributions. It's basically the "no-makeup" look with an emphasis on faux freckles and a strawberry-flushed glow, giving off a fresh and sweet vibe. Thanks to Hailey's step-by-step tutorial, it's super easy to try this look yourself. The effortlessness of the look is what makes it so appealing.
3. Latte Makeup
Here's another one of Hailey Bieber’s food-themed makeup trends that went viral this year–Latte Makeup. The trend focuses on tones like caramel, cocoa, and amber. To achieve the look start with a sheer, hydrated base, using warm browns and gold shimmer for the eyes and placing powder bronzer on the high points of your face for a subtle, sunkissed finish. You’ll want to skip the blush for this look and focus mainly on building those warm, caramel hues to create a healthy flush in your skin.
4. Douyin Makeup
The "Douyin" makeup trend initially gained popularity on TikTok in 2022 and continues to be a go-to look for many beauty enthusiasts in 2023. Drawing inspiration from Chinese and East Asian beauty aesthetics, it aims to create a soft, innocent, doll-like appearance with a particular focus on the eyes. The trend involves using a combination of matte and shimmer shadows, strategic eyeliner placements to enlarge the eyes, and emphasizing lashes for the doll-eye effect. Aegyo-sal, referring to the pocket of fat under the eye, is also essential to achieving the Douyin look. Despite its complexity, the trend is highly flexible, allowing you to incorporate key elements into a beauty look that's uniquely yours.
5. The Barbie Effect
The “Barbie Effect” isn’t as well-known by name, as it was only recently coined by beauty influencer Zoe Kim Kenealy. However, the practice of highlighting the center of your face with bright whites and pinks has been prominent on social media throughout the year. Popularized by pop singer Sabrina Carpenter, the “Barbie effect” helps you achieve a flawless, glowy outcome, transforming your look into an unreal, hyperfeminine essence. It's not about mimicking Barbie per se but achieving doll-like perfection. To try it, begin with a bright pink blush, use the underblush method to brighten the area around your eyes, bake with white powder, and blend with a pale pink blush for an ultra-feminine, flawless glow.
6. Quiet Luxury Hair
Quiet luxury hair isn't about having a specific haircut or hairstyle; it’s more of a lifestyle where you consistently take good care of your hair to make it look elegant and well-kept, so no matter how simple your hairstyle is you still look sophisticated and classy. Think celebrities like Heart Evangelista and her bob cut, or everyone’s go-to sleek bun. Quiet luxury hair is all about maintaining a refined and stylish look without going overboard. It's a commitment to simplicity, ensuring your hair always looks classy and chic.
7. Shaggy Hair
If quiet luxury hair is about looking prim and proper, on the other side of the spectrum are the easy-breezy shaggy hairstyles that every cool girl loved this year. Shaggy haircuts are all about creating structure and face-framing layers; everything from mullets, wolf cuts, and even soft beach-wave shags, as seen on Kathryn Bernardo, was dominating social media. And we have a pretty good feeling it’ll still make appearances next year.
8. Red Nails Theory
Red nails experienced a resurgence in popularity this year after TikTok user Robyn Delmonte suggested that wearing red nails could attract men, as it reminds them of their mothers—coining it the "Red Nails Theory." Soon, people began testing the theory, and regardless of its success, one undeniable fact remains: red nail polish is timeless, symbolizing power and passion. Universally recognized as a symbol of strength and courage, it becomes an ideal choice for those seeking a confident and powerful look.
9. Naked Nails
The naked nails trend was a hit this year for those taking a breather from maximalist nail art and bold nail looks. This no-fuss, minimalist makeover for your nails focuses on keeping them healthy and well-groomed. Inspired by celebrities like Kylie Jenner, it's all about that effortlessly chic look. Local stars like Sue Ramirez also joined in, flaunting neatly trimmed, barely-there polished nails.
10. Blush Nails
Another chic yet minimalist nail trend that was all the buzz this year was the adorable blush nail trend. Similar to applying blush on your face, the blush nail trend gives your nails an airbrushed touch of pink in the center of your nail base, making them look healthy and glowy.
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